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Review by Michael Uschold for Rating: This is an absolutely serpub book and my first and only book on business models. It is so up to date and filled with gems that I feel no need to read another anytime soon.The book is aptly titled, being all about how to generate business models. However, you have to know what it is before you can generate it. To this end, the first section of the book is devoted to introducing a standard language and format for talking about business models. They introduce nine key items which serve as the building blocks for all business models. These are listed below, illustrated with Skype's business model.CUSTOMER SEGMENTS: Who will use the product?1) web users globally 2) people who want to call phonesVALUE PROPOSITION: Why will they use the product?1) free Internet and video calling 2) cheap calls to phones (SkypeOut)CHANNELS: How will the product be delivered to the customers?[...] and headset partnershipsCUSTOMER RELATIONSHIPS: how will you develop and maintain contact with your customers in each segment?Mass customizedMass customizedREVENUE STREAMS: How is revenue generated from which customer segments?1) Free 2) SkypeOut prepaid or subscription ACTIVITIES: What are the key things that you need to do to create and deliver the product?Software developmentRESOURCES: What assets are required to create and deliver the product?PARTNERS: Who will you want to partner with (e.g suppliers, outsourcing)Payment providers, Distribution partners, Telco PartnersCOST STRUCTURE: What are the main sources of cost required to create and deliver the product?Software development, complaint management These building blocks are laid out on a page in a very specific way, referred to as a business model canvas . As each chapter unfolds, we get a clearer and clearer understanding of each building block and how to use them to create, evaluate and communicate business models. The business model canvas can be used to describe any of a wide variety of business models. Patterns emerge which correspond to categories of business models. For example, the Long Tail business model is all about selling less of more. The focus is on offering a large number of niche products, each of which sells relatively infrequently . This pattern is illustrated with the transformation of the book publishing industry and Netflix.Another example is the so-called Freemium business model used by Skype and countless other Internet businesses. This is compared with the standard Telco model making the two models easy to compare. A similar analysis compares the traditional computer gaming model used by Sony and Microsoft which competes on high performance with Nintendo's Wii business model which focuses on casual gamers and a dramatic reduction in development costs. Visualizing these alternatives on a canvas is very powerful (much easier than the above lists).The Freemium model is a special case of a more general multi-sided market pattern which brings together two or more distinct but interdependent groups of customers . For example, Google gives away a variety of services to one customer segment, the average web user, and earn income from keyword auctions from advertisers, which comprise the other side of the pattern. As is typical with the multi-sided market pattern, the key resource is the platform which facilitates interactions between the two customer segments. Another major section of the book is devoted to designing business models. Very explicit instructions and tips are given in the context of an overall process. Different phases include: gathering customer insights, ideation/brainstorming, visual thinking, prototyping, storytelling and scenarios.A major section on strategy includes a section on how to evaluate existing business models, identifying problems, and brainstorming about possible solutions. Nintendo's Wii is featured. One problem with the traditional gaming model is that consoles are sold at a loss to a relatively small market. By eliminating the huge cost of gaming platform development and adding motion-controlled games with a family focus, the market grew much larger. The design and layout of the book is equally delightful. It is a cross between a Powerpoint pitch and a regular book, and is easy and fun to read. The only negative I can think of is the binding. I don't know the lingo, but basically, the front and back (hard) covers are not directly connected to each other. Between them are the sewn and glued sections of the book that are normally hidden. Unfortunately, the book seems to be flimsy. But this is a minor niggle.Overall, this is a brilliant book. If you have any interest in business models, get it as soon as you can. I got mine by chance on a recent trip to Europe while visiting a colleague. I saw that it was not available yet in the US, so he traded me for my copy of an equally excellent book: The new business road test: What entrepreneurs and executives should do before writing a business plan (2nd Edition).

(:Summary: All PmWiki page actions (?action=):) (:div class="rfloat frame" style="font-size:smaller; clear:right;" :)

Table of contents

• Default actions
• Enable diag actions
• Script actions
• Cookbook actions

(:divend:)

Page actions are applied to wiki pages, as a query string appended to the URL. Security can be applied to all default actions, and script actions with one exception, but not diag actions, through the use of passwords.

Default Actions

?action=attr

displays dialog for setting/changing password of the specified page or group of pages, see passwords, see also $EnablePostAttrClearSession if you do not want to have the session cleared after validating change

?action=browse

display the specified page (default action if no ?action= is present)

?action=crypt

displays a form for generating hashed passwords out of clear text for usage in your config.php

?action=diff

show a change history of the specified page, see page history History of previous edits to a page

?action=download&upname=file.ext

retrieve the page's attachment named file.ext, see $EnableDirectDownload

?action=edit

edit the specified page, see basic editing PmWiki's basic edit syntax

?action=login

prompt visitor for username/password

?action=logout

remove author, password, and login information

?action=print

display the specified page using the skin specified by $ActionSkin['print']

?action=refcount

bring up the reference count form, which allows the user to generate a list of links (all, missing, existing or orphaned) in or from specified groups. See Ref Count . Part of the core distribution but must be enabled by the administrator.

?action=search

displays searchbox on current page, see search Targeting and customising search results

?action=search&q=searchterm

performs search with searchterm and displays results on current page

?action=source

show page source

?action=atom

?action=rdf

?action=rss

?action=dc

If web feeds are enabled, returns a syndication feed based on the contents of the page or other options provided by the url, see web feeds

?setprefs=SomeGroup.CustomPreferences

sets cookie to custom preferences page. See site preferences Customisable browser setting preferences: Access keys, edit form

?action=upload

display a form to upload an attachment for the current group, see uploads

Actions enabled by $EnableDiag

The following actions are available only if you set $EnableDiag = 1; in your configuration file. They can be used for debugging and should not be set in a production environment.

?action=ruleset

displays a list of all markups in 3 columns:

• column 1 = markup-name (1. parameter of markup() )
• column 2 = when will rule apply (2. parameter of markup() )
• column 3 = PmWiki's internal sort key (derived from #2)

?action=phpinfo

displays the output of phpinfo() and exits. no page will be processed

• doesn't make use of PmWiki's authorization mechanisms.

?action=diag

displays a dump of all global vars and exits. no page will be processed

• doesn't make use of PmWiki's authorization mechanisms.

Actions enabled by PmWiki Scripts

?action=analyze

see Site Analyzer and Analyze Results

?action=approvesites

see Url approvals Require approval of Url links

• doesn't make use of PmWiki's authorization mechanisms.

Actions enabled by Cookbook recipes

(more information about Custom Actions)

?action=admin

see Cookbook:UserAuth2

?action=backup

see Cookbook:BackupPages

?action=clearsky

see Cookbook:SearchCloud

?action=comment

see Cookbook:CommentBox

?action=comments

see Cookbook:Comments

?action=comment-rss

see Cookbook:CommentDb

?action=convert

see Cookbook:ROEPatterns

?action=converttable

Cookbook:ConvertTable

?action=copy

see Cookbook:MovePage

?action=downloaddeleted

?action=delattach

?action=undelattach

Cookbook:Attachtable

?action=delete

see Cookbook:DeleteAction

?action=discuss

see Cookbook:DiscussionTab

?action=downloadman

see Cookbook:DownloadManager

?action=expirediff

see Cookbook:ExpireDiff

?action=import

see Cookbook:ImportText

?action=move

see Cookbook:MovePage

?action=PageUrl

see Cookbook:CommentBoxPlus

?action=pageindex

see Cookbook:ListCategories

?action=pdf

see Cookbook:GeneratePDF or Cookbook:PmWiki2PDF

?action=publish

see Cookbook:PublishPDF

?action=purgeqns

see Cookbook:ASCIIMath

?action=pwchange

see Cookbook:UserAuth2

?action=imgtpl

(the imgtpl action is called automatically and should not be called by a link in a wiki page)

?action=createthumb

(the createthumb action is called automatically and should not be called by a link in a wiki page)

?action=mini

(this action is called automatically and should not be called by a link in a wiki page)

?action=purgethumbs

see Cookbook:ThumbList
see Cookbook:Mini

?action=recipecheck

see Cookbook:RecipeCheck

?action=regen

see Cookbook:PageRegenerate

?action=rename

?action=links

see Cookbook:RenamePage

?action=share

?action=unshare

see Cookbook:SharedPages

?action=sitemapaddgroups

?action=sitemapupdate

see Cookbook:Sitemapper

?action=totalcounter

see Cookbook:TotalCounter

?action=trash

?action=untrash

see Cookbook:Trash

?action=webadmin

see Cookbook:WebAdmin

?action=zap

see Cookbook:ZAP